More information, stronger effectiveness? Different group package tour advertising components on web page
| Year of publication: |
2007
|
|---|---|
| Authors: | Wang, Kuo-Ching ; Chou, Shu-Hui ; Su, Che-Jen ; Tsai, Hsin-Yi |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 4, p. 382-387
|
| Publisher: |
Elsevier |