More innovative but less socially responsible : The influence of using metaphors in marketing communications on product perception, choice, and adoption intention
| Year of publication: |
2021
|
|---|---|
| Authors: | Luffarelli, Jonathan ; Feiereisen, Stephanie ; Zoghaib, Alice |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 11 (05.07.), p. 1973-1989
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21539 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633149