More than just the spice of life : Using variety as a signal for change and diversification
| Year of publication: |
2021
|
|---|---|
| Authors: | Kahn, Barbara E. ; Rafieian, Hoori |
| Published in: |
Consumer Psychology Review. - Wiley, ISSN 2476-1281, ZDB-ID 2917720-0. - Vol. 5.2021, 1 (09.12.), p. 87-106
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/arcp.1078 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808127