More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Peyton R. Mason; Boyd H. Davis
| Year of publication: |
2007
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|---|---|
| Authors: | Mason, Peyton R. ; Davis, Boyd H. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 4, p. 496-506
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| Subject: | Social Web | Social web | Kommunikation | Communication | Meinung | Opinion | Mediennutzung | Media usage | Medienwirkung | Media effect | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003614536