Mothers' continuance usage intention of a pregnancy and parenting community e-commerce platform : platform gratifications and mother characteristics
Jing An, Michael D. Myers, Xueping Yang
| Year of publication: |
2020
|
|---|---|
| Authors: | An, Jing ; Myers, Michael D. ; Yang, Xueping |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 21.2020, 4, p. 277-293
|
| Subject: | Pregnancy and parenting community e-commerce platform | Intention to continue using | uses and grafications theory | Mütter | Mothers | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Schwangerschaft | Pregnancy | Social Web | Social web | Eltern | Parents |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012404576