Motivated cognition and curiosity in the aging consumer
Year of publication: |
2021
|
---|---|
Authors: | Hargis, Mary B. ; Whatley, Mary C. ; Siegel, Alexander L. M. ; Castel, Alan D. |
Published in: |
The aging consumer : perspectives from psychology and marketing. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-367-36094-8. - 2021, p. 47-66
|
Subject: | Ältere Menschen | Elderly people | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
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