Motivating consumer behavior by subliminal conditioning in the absence of basic needs : striking even while the iron is cold
Martijn Veltkamp; Ruud Custers; Henk Aarts
| Year of publication: |
2011
|
|---|---|
| Authors: | Veltkamp, Martijn ; Custers, Ruud ; Aarts, Henk |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 1, p. 49-56
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Grundbedürfnisse | Basic needs | Arbeitskampf | Industrial action | Motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008909938