Motivation and satisfaction of mega‐business event attendees : The case of ITU Telecom World 2006 in Hong Kong

Purpose – The purpose of this paper is to report on a study that examined the factors of motivation and satisfaction of mega‐business events, using the ITU Telecom World 2006 in Hong Kong as a case study. Design/methodology/approach – The paper takes the form of a structured questionnaire developed by the authors and distributed by the event organizer to registered attendees. Findings – Empirical findings showed that the respondents attended the event mainly for business and networking opportunities. Overall, they were satisfied with Hong Kong as the location for the ITU Telecom World 2006. Additionally, there were no significant differences in perception between overseas and local attendees in all but two attributes. Research limitations/implications – The major limitations of this case study are the low response rate and the fact that the results would be limited to this sector of activity. Originality/value – The findings should be of use to related practitioners and policy makers to set more pragmatic plans for hosting mega‐business events.