Motivation for open innovation and crowdsourcing : why does the crowd engage in virtual ideas communities?
Ulrich Bretschneider and Jan Marco Leimeister
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Bretschneider, Ulrich ; Leimeister, Jan Marco |
| Published in: |
Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry. - Heidelberg : Springer, ISBN 978-3-642-54088-2. - 2016, p. 109-120
|
| Subject: | Innovation | Crowdsourcing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011444528