Motivation triggers for customer participation in value co-creation
Freida C. Palma, Silvana Trimi, Soon-Goo Hong
| Year of publication: |
2019
|
|---|---|
| Authors: | Palma, Freida C. ; Trimi, Silvana ; Hong, Soon Goo |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 13.2019, 3, p. 557-580
|
| Subject: | Co-creation | Customer participation | Customer motivation | Value creation | Open innovation | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Innovationsmanagement | Innovation management | Motivation | Open Innovation | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-018-00395-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012124370