Motivation und Verbraucherverhalten : Grundlagen der Motivforschung
Günter Wiswede
| Year of publication: |
1965
|
|---|---|
| Authors: | Wiswede, Günter |
| Publisher: |
München [u.a.] : Reinhardt |
| Subject: | Marktpsychologie | Verbraucherverhalten | Kaufmotivation | Motivation |
| Extent: | 348 S. graph. Darst. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 333 - 339 |
| Classification: | Hauswirtschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000417720