Motivational drivers for status consumption : a study of Generation Y consumers
DongHee Kim; SooCheong (Shawn) Jang
| Year of publication: |
2014
|
|---|---|
| Authors: | Kim, DongHee ; Jang, Soocheong (Shawn) |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 38.2014, p. 39-47
|
| Subject: | Generation Y | Status consumption | Materialism | Reference group influence | Prestige | Gender | Mental accounting | Romantic motive | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | Motivation | Geschlecht | Luxusgüter | Luxury goods | Altersgruppe | Age group | Persönlichkeitspsychologie | Personality psychology | Konsum | Consumption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010364594