Motivations for participating in clinical trials and health-related product testing
Year of publication: |
February-May 2015
|
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Authors: | Paço, Arminda M. Finisterra do ; Ferreira, Marisa ; Leal, Joana |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 15.2015, 1/2, p. 39-51
|
Subject: | Clinical trials | health-related product testing | marketing strategies | motivations | communication strategies | Motivation | Marketingmanagement | Marketing management | Arzneimittel | Pharmaceuticals |
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