Motorische Markenhandlungen : der vernachlässigte Zugang zum Markenaufbau
Year of publication: |
2011
|
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Authors: | Langner, Tobias ; Fischer, Alexander |
Published in: |
Innovative Markenführung und -implementierung. - Berlin : Logos-Verl., ISBN 3-8325-2486-X. - 2011, p. 213-239
|
Subject: | Markenführung | Brand management | Verhalten | Behaviour | Werbepsychologie | Psychology of advertising | Markenimage | Brand image |
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