Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements
Furkan Amil Gur, Adrien Bouchet, Brian R. Walkup and Jonathan A. Jensen
| Year of publication: |
2022
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|---|---|
| Authors: | Gur, Furkan Amil ; Bouchet, Adrien ; Walkup, Brian R. ; Jensen, Jonathan A. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 9, p. 1762-1786
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| Subject: | Exchange theory | Marketing alliances | Minority equity sponsorship agreements | Relationship marketing | Sponsorship | Sponsoring | Strategische Allianz | Strategic alliance | Marketingmanagement | Marketing management | Beziehungsmarketing | Ethnische Gruppe | Ethnic group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-11-2020-0502 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401971