Moving Forward and Making an Impact in Service Research : From Research Priorities to Research Methodologies

Covers -- Guest editorial -- Bridging the data divide between practitioners and academics -- Designing, writing-up and reviewing case study research: an equifinality perspective -- Advancing service design research with design science research -- From words to pixels: text and image mining methods for service research -- Neuroscience in service research: an overview and discussion of its possibilities -- An update on customer value: state of the art, revised typology, and research agenda.