Moving from basic offerings to value-added solutions: Strategies, barriers and alignment
| Year of publication: |
2008
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|---|---|
| Authors: | Matthyssens, Paul ; Vandenbempt, Koen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 37.2008, 3, p. 316-328
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