Moving from customer lifetime value to customer equity
Xavier Drèze and André Bonfrer
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Drèze, Xavier ; Bonfrer, Andre |
| Published in: |
From Little's law to marketing science : essays in honor of John D.C. Little. - Cambridge, Massachusetts : The MIT Press, ISBN 978-0-262-02991-9. - 2016, p. 85-125
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| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | Direktmarketing | Direct marketing | IT-gestütztes Marketing | Computer-assisted marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436073