Moving from service dominant to solution dominant brand innovation
Frank Franzak; Dennis Pitta
Year of publication: |
2011
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Authors: | Franzak, Frank ; Pitta, Dennis |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 5, p. 394-401
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