Moving into Mass Customization : Information Systems and Management Principles

edited by Claus Rautenstrauch, Ralph Seelmann-Eggebert, Klaus Turowski

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization

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Year of publication:	2002
Other Persons:	Rautenstrauch, Claus (ed.) ; Seelmann-Eggebert, Ralph (ed.) ; Turowski, Klaus (ed.)
Publisher:	Berlin, Heidelberg : Springer Berlin Heidelberg
Subject:	Mass Customization \| Mass customization \| Beziehungsmarketing \| Relationship marketing \| Betriebliches Informationssystem \| Business intelligence system \| Massenproduktion \| Mass production \| Betriebliche Wertschöpfung \| Value creation \| Informationssystem \| Information system \| Theorie \| Theory \| Electronic Commerce \| E-commerce \| IT-gestützte Logistik \| Computer-aided logistics \| Lieferkette \| Supply chain
Description of contents:	Table of Contents [gbv.de]