Multi-channel communication : the case of Subway attracting new franchisees in France
Year of publication: |
2011
|
---|---|
Authors: | Perrigot, Rozenn ; Basset, Guy ; Cliquet, Gérard |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 6, p. 434-455
|
Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Wettbewerbsstrategie | Competitive strategy | Schnellgastronomie | Fast-food industry | Frankreich | France |
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