Multi-channel management : an exploratory study of current practices
Lea M. Wakolbinger; Christian Stummer
| Year of publication: |
2013
|
|---|---|
| Authors: | Wakolbinger, Lea M. ; Stummer, Christian |
| Published in: |
International journal of services, economics and management. - Genève : Inderscience Enterprises, ISSN 1753-0822, ZDB-ID 2422828-X. - Vol. 5.2013, 1/2, p. 112-124
|
| Subject: | Multikanalvertrieb | Multichannel strategy | Wettbewerbsvorteil | Competitive advantage | Bibliometrie | Bibliometrics | Electronic Commerce | E-commerce | Erfolgsfaktor | Success factor | Österreich | Austria |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009749430