Multi-click attribution in sponsored search advertising : an empirical study in hospitality industry
Chris K. Anderson and Ming Cheng
| Year of publication: |
August 2017
|
|---|---|
| Authors: | Anderson, Chris K. ; Cheng, Ming |
| Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 58.2017, 3, p. 253-262
|
| Subject: | sponsored search advertising | attribution modeling | choice model | hospitality industry | Gastgewerbe | Hospitality industry | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Krankenhaus | Hospital | Hotellerie | Hotel industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965516686112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011736828