Multi-modal order fulfillment : concept and application

Benn Lawson, Frits K. Pil, Matthias Holweg

Year of publication:	2018
Authors:	Lawson, Benn ; Pil, Frits K. ; Holweg, Matthias
Published in:	Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 2, p. 269-284
Subject:	build-to-order \| industry studies \| mass customization \| omnichannel \| product variety \| Mass Customization \| Mass customization \| Produktdifferenzierung \| Product differentiation \| Auftragsabwicklung \| Order processing \| Massenproduktion \| Mass production \| Beziehungsmarketing \| Relationship marketing

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