Multi-store consumer satisfaction benchmarking using spatial multiple criteria decision analysis
Anastasia S. Saridou, Athanasios P. Vavatsikos, Evangelos Grigoroudis
| Year of publication: |
2024
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|---|---|
| Authors: | Saridou, Anastasia S. ; Vavatsikos, Athanasios P. ; Grēgorudēs, Euangelos |
| Published in: |
Operational research : an international journal. - Berlin : Springer, ISSN 1866-1505, ZDB-ID 2425760-6. - Vol. 24.2024, 2, Art.-No. 30, p. 1-26
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| Subject: | Geomarketing | MUSA + method | SDSS | Spatial analysis | Spatial consumer analysis, Benchmarking analysis | Benchmarking | Konsumentenverhalten | Consumer behaviour | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Räumliche Interaktion | Spatial interaction | Regionalökonomik | Regional economics | Regionalwissenschaft | Regional science | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12351-024-00818-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015135232