Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity.
| Year of publication: |
1975
|
|---|---|
| Authors: | Bettman, James R ; Capon, Noel ; Lutz, Richard J |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 1.1975, 4, p. 1-15
|
| Publisher: |
University of Chicago Press |