Multichannel e-commerce: consumer behavior across e-channels and e-channel touchpoints
Gerhard Wagner
| Alternative title: | Mehrkanal Internethandel |
|---|---|
| Year of publication: |
2015
|
| Authors: | Wagner, Gerhard |
| Publisher: |
Siegen : Universitätsbibliothek der Universität Siegen |
| Subject: | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Theorie | Theory |
| Extent: | Online-Ressource (XV, 149 S.) Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author |
| Language: | English |
| Thesis: | Siegen, Univ., Diss., 2015 |
| Notes: | Systemvoraussetzungen: PDF Reader Parallelsacht.: Mehrkanal Internethandel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011385357