Multichannel marketing: mindset and program development
Bruce D. Weinberg, Salvatore Parise, Patricia J. Guinan
| Year of publication: |
2007
|
|---|---|
| Authors: | Weinberg, Bruce D. ; Parise, Salvatore ; Guinan, Patricia J. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 50.2007, 5, p. 385-394
|
| Subject: | Vertriebsweg | Distribution channel | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003733873