Multichannel Shopper Segments and Their Covariates
| Year of publication: |
2008
|
|---|---|
| Authors: | Konuş, Umut ; Verhoef, Peter C. ; Neslin, Scott A. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 84.2008, 4, p. 398-413
|