Multicomponent systems pricing : rational inattention and downward rigidities

Sourav Ray, Charles A. Wood, & Paul R. Messinger

Year of publication:	2012
Authors:	Ray, Sourav ; Wood, Charles A. ; Messinger, Paul R.
Published in:	Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 5, p. 1-17
Subject:	rational inattention \| systems \| components \| pricing \| price rigidity \| price reductions \| e-commerce \| Preisrigidität \| Price stickiness \| Theorie \| Theory \| Preismanagement \| Pricing strategy \| Electronic Commerce \| E-commerce \| Informationsverhalten \| Information behaviour \| Wahrnehmung \| Perception

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