Multidimensional scaling applications in market segmentation
John vincent Nevers
| Year of publication: |
1972
|
|---|---|
| Authors: | Nevers, John vincent |
| Subject: | Marktforschung | Absatzpolitik | Verbraucher | Markenartikel | Kraftfahrzeugmarkt | Reinigungsmittel | Nahrungsmittelmarkt |
| Extent: | XXII, 485 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Purdue University, Diss. 1972 |
| Notes: | Bibliogr. S. 475-482 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002574202