Multiperiod multiproduct advertising budgeting : stochastic optimization modeling
C. Beltran-Royo, L.F. Escudero, H. Zhang
| Year of publication: |
2016
|
|---|---|
| Authors: | Beltran-Royo, Cesar ; Escudero, Laureano F. ; Zhang, H. |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 59.2016, part A, p. 26-39
|
| Subject: | Marketing | Advertising budgeting | Advertising adstock | Stochastic optimization | Convex optimization | Werbung | Advertising | Mathematische Optimierung | Mathematical programming | Theorie | Theory | Stochastischer Prozess | Stochastic process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2015.02.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011439728