Multiple perspectives on market orientation's domain specification : implications for theory development and knowledge accumulation
John W. Cadogan
| Year of publication: |
2009
|
|---|---|
| Authors: | Cadogan, John W. |
| Published in: |
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought. - Los Angeles [u.a.] : Sage. - 2009, p. 52-82
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003835833