MULTIPLE REGRESSION ANALYSIS OF MAIN ECONOMIC INDICATORS IN TOURISM

This paper analysis the measure between GDP dependent variable in the sector of hotels and restaurants and the following independent variables: overnight stays in the establishments of touristic reception, arrivals in the establishments of touristic reception and investments in hotels and restaurants sector in the period of analysis 1995-2007. With the multiple regression analysis I found that investments and tourist arrivals are significant predictors for the GDP dependent variable. Based on these results, I identified those components of the marketing mix, which in my opinion require investment, which could contribute to the positive development of tourist arrivals in the establishments of touristic reception.