Multiple Strategy Paradigms: An Integrational Framework
| Year of publication: |
1999
|
|---|---|
| Authors: | Combe, Ian A. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 15.1999, 5, p. 341-360
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