Multiproject Strategy and Sales Growth: The Benefits of Rapid Design Transfer in New Product Development
| Year of publication: |
1997
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|---|---|
| Authors: | Nobeoka, K. ; Cusumano, M.A. |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 1644051. - Vol. 18.1997, 3, p. 169-186
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