Multitasking and location-based advertising : effects of perceived intrusiveness, location proximity, and product durability on avoidance
Boreum Choi, Uiju Choi and Ji Hee Song
| Year of publication: |
2021
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|---|---|
| Authors: | Choi, Boreum ; Choi, Uiju ; Song, Ji Hee |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 8, p. 1385-1401
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| Subject: | avoidance | durable goods | intrusiveness | limited capacity model | location proximity | location-based advertising | Multitasking | non-durable goods | Werbung | Advertising | Dauerhafte Konsumgüter | Durable goods | Theorie | Theory | Konsumgüter | Consumer goods | Werbewirkung | Advertising effects | Betriebliche Standortwahl | Firm location choice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1982165 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802313