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A combined approach for segment-specific analysis of market basket data
Boztuğ, Yasemin, (2006)
A Market Basket Analysis Based on the Multivariate MNL Model
Boztuğ, Yasemin, (2003)
Ein Verfahren zur Analyse der Erfolgsrelevanz von kategorialen Produktmerkmalen
Pischel, Jochen, (2000)
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N., (2010)
A journey of an accidental marketing scholar
Krishnan, Balaji C., (2011)
The self destructive habits of good companies : ... and how to break them
Sheth, Jagdish N., (2007)