Mutual funds marketing : a hybrid review and framework development
Niket Thakker, Hitesh Kalro, Mayank Joshipura and Prashant Mishra
| Year of publication: |
2023
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|---|---|
| Authors: | Thakker, Niket ; Kalro, Hitesh ; Joshipura, Mayank ; Mishra, Prashant |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 7, p. 1803-1828
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| Subject: | Bibliometric analysis | Content analysis | Investor behavior | Literature review | Marketing communication | Mutual fund | Investmentfonds | Investment Fund | Bibliometrie | Bibliometrics | Anlageverhalten | Behavioural finance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-04-2023-0237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470742