My browser is not a billboard : experimental evidence on ad-blocking adoption and users' acquisition of information

Dr. Niklas Fourberg, Serpil Tas, Dr. Lukas Wiewiorra

Year of publication:	December 2021
Authors:	Fourberg, Niklas ; Taş, Serpil ; Wiewiorra, Lukas
Publisher:	Bad Honnef, Germany : WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH
Subject:	ad-blocking \| consumer behavior \| lab experiment \| online advertising \| welfare \| privacy \| Konsumentenverhalten \| Consumer behaviour \| Experiment \| Online-Marketing \| Internet marketing \| Datenschutz \| Data protection \| Informationsverhalten \| Information behaviour \| Internet

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