My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics
Yong J. Wang; Osama J. Butt; Jie Wei
| Year of publication: |
2011
|
|---|---|
| Authors: | Wang, Yong Jian ; Butt, Osama J. ; Wei, Jie |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 1, p. 45-56
|
| Subject: | Social Web | Social web | Markenartikel | Brand | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009373379