Mystery customer : Möglichkeiten und Grenzen in der Marktforschung
Oliver Eikenroth
| Year of publication: |
2004
|
|---|---|
| Authors: | Eikenroth, Oliver |
| Publisher: |
Göttingen : ACU |
| Subject: | Verbraucherforschung | Analyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 72 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 70 - 72 |
| ISBN: | 3-00-012768-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004001466