Myth-mediated branding
Year of publication: |
2015
|
---|---|
Authors: | Tillotson, Jack S. ; Martin, Diane M. |
Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 17.2015, p. 189-221
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Religion | Kulturelle Identität | Cultural identity | Milchverarbeitung | Dairy industry | Finnland | Finland |
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