Myths of marketing : banish the misconceptions and become a great marketer
Year of publication: |
[2020] ; 1st edition
|
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Authors: | Leboff, Grant |
Publisher: |
2020: London : Kogan Page |
Subject: | Marketing | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | ix, 213 Seiten |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-7494-9848-1 ; 0-7494-9848-X ; 978-0-7494-8391-3 ; 0-7494-8391-1 ; 978-0-7494-8392-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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