Nachhaltige Markenführung und sozial-ökologische Produktleistungen
Year of publication: |
2015
|
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Authors: | Spitzley, Dinah ; Fries, Andreas |
Published in: |
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte. - Berlin : Springer Gabler, ISBN 978-3-662-45572-2. - 2015, p. 131-148
|
Subject: | Markenführung | Brand management | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Produktmanagement | Product management | Bekleidungsindustrie | Clothing industry | Deutschland | Germany |
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