Narrating strategy in the flow of events : illusion and disillusion in strategy-making
Year of publication: |
2022
|
---|---|
Authors: | Myllykoski, Jenni ; Rantakari, Anniina |
Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0956-5221, ZDB-ID 723269-X. - Vol. 38.2022, 1, p. 1-12
|
Subject: | Events | Narrative | Processuality | Storytelling | Strategy | Temporality | Narrative Methode | Narrative method | Strategisches Management | Strategic management | Organisatorischer Wandel | Organizational change | Event-Marketing | Event marketing |
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