NASCAR-related philanthropy and the distilled spirits sponsor category
Year of publication: |
2011
|
---|---|
Authors: | O'Rourke, Patrick K. ; Kinney, Lance |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 10.2011, 1/2, p. 35-45
|
Subject: | Motorsport | Sponsoring | Sponsorship | Spirituosenindustrie | Spirits industry | Wohltätigkeit | Charity | Corporate Social Responsibility | Corporate social responsibility | Alkoholkonsum | Alcohol consumption | USA | United States |
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