National image and competitive advantage : the theory and practice of country-of-origin effect
Eugene D. Jaffe & Israel D. Nebenzahl
| Year of publication: |
2001 ; 1. ed.
|
|---|---|
| Authors: | Jaffe, Eugene D. ; Nebenzahl, Israel D. |
| Publisher: |
Copenhagen : Copenhagen Business School Press |
| Subject: | Produktimage | Herkunftsland | Wettbewerbsvorteil | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 186 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 87-16-13516-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004719405