Nature and extent of advertisements broadcast on Indian TV : implications for society and media
Jyoti Vohra, Mandeep Kaur Ghuman, Pavleen Soni
| Year of publication: |
2021
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|---|---|
| Authors: | Vohra, Jyoti ; Kaur Ghuman, Mandeep ; Soni, Pavleen |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 22.2021, 3, p. 326-349
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| Subject: | advertising | television | social changes | family values | content analysis | products | India | Indien | Sozialer Wandel | Social change | Werbung | Advertising | Fernsehen | Television | Fernsehwerbung | Television advertising | Rundfunk | Broadcast | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2021.114086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012511222