Navigating local environments with global strategies : a contingency model of multinational subsidiary performance
Rajdeep Grewal; Murali Chandrashekaran
| Year of publication: |
2008
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|---|---|
| Authors: | Grewal, Rajdeep ; Chandrashekaran, Murali ; Dwyer, F. R. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 5, p. 886-902
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| Subject: | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Kontingenztheorie | Contingency theory | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Globalisierung | Globalization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003780157